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Can Someone Please Tell Me What’s Going on In Naples?

Posted on FEBRUARY 2026 | Forbes, 02-03-26

“Naples has long been home to deep, generational wealth and traditionally functioned as a low-profile enclave of residents seeking privacy.”

By the time my plane straightens out over the patina-green sandbanks west of Marco Island and drops in towards Naples Municipal airport, the first thing that hits me isn’t the wealth — which is what I’ve come here to write about.

It’s the quiet. The nothing-ness. (Which is another kind of wealth, of course). Just a long, slithering ribbon of light suede sand, flanked on one side by water so flat it looks lacquered, and on the other side, by a coastline dotted with white and flamingo homes fronted by wide Hamptonian lawns and native mahogany, magnolia, and cabbage palm trees.

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