Forbes: Where the Wealthy Are Buying Second Homes in 2026 — And Why 3300 Gulf Shore in Naples Reflects the Shift

Posted on MARCH 2026 | 3300 Gulf Shore

A recent article in Forbes titled “Where the Wealthy Are Buying Second Homes in 2026” highlights a notable shift in how high-net-worth individuals are choosing their secondary residences. Today’s affluent buyers are prioritizing destinations that offer not only beauty and privacy, but also lifestyle, wellness, and long-term investment value.

Read the Full Forbes Article Here
Article by Emma Reynold, Senior Contributor

Rather than traditional vacation homes used only a few weeks a year, second residences are increasingly becoming lifestyle extensions—places where owners can spend extended time working remotely, entertaining family and friends, and enjoying year-round amenities. As a result, waterfront destinations with strong cultural offerings and sophisticated infrastructure are rising to the top of buyers’ lists.

One of those destinations is Naples.

Naples Emerges as a Premier Second-Home Destination

Naples has long attracted affluent homeowners seeking sunshine, boating, and pristine Gulf beaches. But according to the insights highlighted by Forbes, the market is now seeing even stronger demand as global buyers search for locations that balance luxury living with wellness and lifestyle.

Florida’s tax advantages continue to play a role, but lifestyle is the driving force behind many purchases. Naples offers a unique blend of natural beauty, world-class golf, boating access, fine dining, and a vibrant cultural scene—all within an intimate coastal city known for its exceptional quality of life.

These factors have helped position Naples as one of the most attractive second-home destinations in the United States for affluent buyers in 2026.

This growing demand is fueling the development of exceptional new residential communities designed for today’s luxury buyer. Among them is 3300 Gulf Shore, a boutique waterfront property that reflects the lifestyle priorities highlighted in the Forbes report.

Located along the prestigious Gulf Shore Boulevard, 3300 Gulf Shore introduces a refined vision of coastal living with 51 bayfront and Gulf-view residences across two elegant towers developed by Kolter Urban. The property sits along Outer Doctor’s Bay, offering tranquil water views while remaining close to the beaches, shopping, and dining that define the Naples lifestyle.

Residences range from approximately 2,000 to more than 7,500 square feet, including expansive two- to five-bedroom homes and penthouses designed to maximize light, views, and indoor-outdoor living. Floor-to-ceiling glass frames panoramic water vistas while ceilings reaching up to eleven feet create bright, open spaces. Generous terraces with glass-panel railings and built-in summer kitchens allow residents to entertain while enjoying the surrounding waterfront.

Inside, kitchens are designed for both elegance and performance, featuring European-style cabinetry, stone countertops, oversized islands with waterfall edges, and professional appliances from Sub-Zero and Wolf.

A Lifestyle Centered on Wellness and the Water

The amenities at 3300 Gulf Shore reflect the evolving priorities of luxury buyers who are increasingly seeking homes that support wellness, recreation, and social connection.

The community features a private marina with 16 boat slips on Outer Doctor’s Bay, along with a dedicated water sports launch for paddleboarding and waterfront exploration. A sunrise lap pool overlooks the marina, while a sunset terrace offers a second resort-style pool surrounded by cabanas for relaxation throughout the day.

At the center of the community is the 3300 Wellness Club, designed as a sanctuary for holistic well-being. Residents enjoy a fully equipped fitness center, yoga and flex studios, sauna and steam rooms, a cold plunge, multisensory experience shower, and a private treatment room for restorative therapies.

Additional spaces throughout the property support entertaining and connection. An outdoor lounge with summer kitchen, private bar and club lounge with tasting table, and a dining and conference room with a chef’s catering kitchen allow residents to host gatherings with ease. A sports and gaming lounge with a multi-sport simulator, card room, and daily hospitality station complete the amenity experience.

Each tower also offers private lobbies, 24-hour concierge service, and on-site management for seamless living.

The Future of Luxury Second Homes

As highlighted by Forbes, affluent buyers in 2026 are seeking more than just a second property—they are looking for destinations that support their lifestyle, well-being, and long-term investment goals.

With its combination of waterfront beauty, vibrant culture, and exceptional residential offerings like 3300 Gulf Shore, Naples represents exactly the type of destination shaping the future of luxury second-home ownership.

To learn more about 3300 Gulf Shore or experience the vision firsthand, visit the Sales Gallery at:

1400 Gulf Shore Blvd N, Suite 166

Naples, Florida.